Designer Portfolios Part 7
7th edition — by Patrick McNeil — Jan. 29, 2008
The Site Type
I am continually amazed at how fantastic so many portfolio sites are. It seems really remarkable to me is how simple some of these portfolios are; and yet they are stunning and sell the individual incredibly well. Some that stand out in particular to me are Freshly Painted, Stage 5 Studio, 1984 Interactive, and Foan 82. What really sticks out to me about these sites is how the style of presentation so effectively reinforces the style of work the individual does.
Freshly Painted for example has a vibrant color pallet, combined with an earthy (yet designer) wooden background. The portfolio is clean and easy to use. It has an interesting mix of bold punch, stylish design, and minimal content. This reflects the work found in this individuals portfolio remarkably well. Of course it is somewhat inevitable for a portfolio to reflect an individuals style. And yet, portfolios can also be a designers playground. In this case the artist effectively communicates what he does and sells himself rather well. I wish I could hire him.
Another demonstration of this relationship is the Stage 5 Studio site. The artist sense of clear hierarchy, minimal fluff, and clean design are demonstrated in his portfolio and serves as a perfect representation of his work.
One portfolio which seems to stand out from this crowd is that of Mark Wieman. It doesn't stand out because it is better, but rather, because it is different. Most portfolios featured here are very graphic heavy, relying mostly on their visual impact to connect with viewers. This site instead focuses on depth of content which effectively reflects the owners commitment to his work. Sure lots of designers are putting out big brand pieces that look fantastic. But Mark has taken it a step further. Doing a project for National Geographic is no small feet, he not only shows his work, he talks about it. This is tremendously valuable. An artist is even more useful when they can explain the purpose behind their projects. In this case, it also reflects his role as a leader which makes it important to demonstrate more then aesthetic beauty.
So, put some thought into the work you do and talk about it. I think there can be some tremendous value in doing so. On the other hand, don't get so carried away with it that you loose sight of the purpose of your portfolio. Notice how Mark Wieman's portfolio isn't cluttered or over bearing, and the case studies are short and to the point. Don't drown us in content.
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